Everybody needs public relations. Whether you own a multi-million dollar company or a lemonade shop – you need to communicate with your audience. After all, you want your clients to recognize the quality of your product or service.
Marketing is a more common term and indeed, PR and advertising agencies have similar goals: to promote their clients and make them seem as successful, honest, important, exciting or relevant as possible. But the paths to creating awareness are very different. Most people understand that marketing/advertising is paid for by the client and is viewed with certain skepticism. On the other hand, articles or TV appearances in respected publications have the advantage of third-party validation and are generally viewed more favorably. The power of good public relations lies in giving an honest, outsider’s view of the company.
We offer all the tools of the trade: writing and distribution of press releases, speech writing, media monitoring, event management, media analysis, crisis communications, media relations and others. Thanks to our team of experienced media professionals you can be sure that your voice will be heard.
Public Relations can help you build, enhance and protect your reputation through the media. Long-term public relations are a valuable investment in the visibility and brand of a company and result in increased reputation and recognition. Let’s match the reputation of your company to the quality of the product or service you offer.